World Oceans Day: Conservation Through Digital Art and Activism

TheBlu is one part social network, one part online game and a splash of oceanic activism. Users can explore an entire underwater world replete with thousands of the ocean’s creatures by themselves or with Facebook friends. Every action a user takes while in theBlu’s watery world has an impact somewhere else in the app’s universe: a message that the ocean, while vast and mighty, is also sensitive to pollution and tampering.

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