Paving the Way for Green Roads

As we forge ahead into the 21st century, it is no secret that sustainable infrastructure is not just a novelty, but a necessity in order to thrive in today’s economy. Technology is rapidly advancing in the green energy and transportation sectors, but there is still so much more to be done. While advanced electric cars…

Sustainable Companies Do Better Financially

Original article by Gerrit Heyns can be viewed on the Harvard Business Review Blog Network Companies That Invest in Sustainability Do Better Financially It’s a common misperception that responsible or sustainable investments are all in the hug yourself, warm feeling, good intention category, the inevitable consequence of which is diminished investment return. Nothing could be…

U.N. Conference on Sustainable Development

USGCC Chairman Peter Zahn visited Rio de Janeiro as preparations were under way for next week’s conference, and filed this report: USGCC Chair Peter Zahn with Greenpeace International Chair Ana Toni in Rio de Janeiro This year marks the 20th anniversary of the first Earth Summit, which took place in Rio de Janeiro. The 1992…

The Golden State is still golden

Polluters and their friends have made a blood sport out of knocking California’s economy and regulatory climate. Yet study after study from the Public Policy Institute of California about business relocations debunks the myths being repeated by the conservative propaganda machine.

Sustainability As a Competitive Edge

  Pressure from customers, shareholders, governments and the general public pushes firms to improve their environmental performance — but what about a firm’s competitors? What role does competition between companies play in influencing environmental practices? Christian Hofer (University of Arkansas), David E. Cantor (Iowa State University) and Jing Dai (Iowa State University) asked the same…

Sustainable Brands 2012 Conference

In just a few short weeks, the world’s leading thinkers and practitioners of sustainability and social innovation will descend on San Diego for the 6th Annual Sustainable Brands Conference. Growing environmental and social pressures, compounded by consumer activism worldwide, is alerting more and more businesses of the importance of joining in on the sustainability conversation…

It’s Much Easier Being Sustainable Than Green

by Anthony Zolezzi |  sourced from Sustainable Brands May 8, 2012— Lately, I have started rethinking the value of businesses “going green.” When companies spend money to make their products or manufacturing methods “greener,” but find consumers are reluctant to pay a corresponding “green” surcharge, what they have done is to substitute one form of green…