Founded in 2009 Green Envy Clothing Promotional started as an online Organic fashion boutique that now focuses on promotional products and branded apparel.
Elizabeth Rosales, Owner of Green Envy Clothing Promotional is a California native and the company is based in San Diego, California. Elizabeth has combined her sales and marketing experience with her passion for the environment.
“Our Mission is to advance sustainability by building brands, engaging audiences, and enabling progressive businesses and non-profits to align promotional programs with their values” Sais Elizabeth Rosales about Green Envy Clothing.
What inspired you to launch a green business?
What inspired me to launch a green business is the fact that I found myself increasingly troubled by the waste generated through promotional marketing and by the industry’s lack of consciousness when it came to the environment.
Investing in the power of brand communications as a force for positive change, Green Envy Clothing Promotional provides quality promotional product alternatives that leave a lighter carbon footprint on the earth.
What kind of difficulties did you overcome on the way?
There are many challenges; some of the biggest difficulties have been financing, finding suppliers willing to create a partnership type relationship and staying competitive in price to the major retailers. Most of the company startup capital has been personal savings and credit. Another dynamic of today’s market is that consumers are constantly looking for a bargain. Organic Apparel and Eco-friendly promotional product does demand a slightly higher price point than traditional textiles and not all of today’s consumers and businesses see the benefits of sustainable promotional products and aligning promotional programs with their values.
Based on your experience, do you think a green business has any added value to businesses?
I truly do believe that green businesses has added value. It shows the value of a company. Today, being a “green” company can be as good for business as it is for the community. I think that “going green” is becoming main stream business and is here to stay. The uncertainty of today’s economy has business’s looking to attract new customers and being environmentally responsible business can give business’s an advantage in the marketplace.
Can you share with our members any marketing tips that will be useful to other businesses
Starting my business online www.greenenvyclohting.com , prior to opening a store front, my online store has been my biggest success. Having an e-commerce is great creditability. My online store combined with my dedication and belief in the benefits of organic sustainable promotional and branded apparel has driven me to success. Green Envy Clothing Promotional products are made in factories representing the “Golden Standard” of excellence of responsible production methods. The suppliers to Green Envy Clothing Promotional must use the superior environmental and labor standards, controlling factory pollution, and enforcing fair labor. Green Envy Clothing Promotional offers a wide variety of Apparel with company logo: Polo and T-shirts, Hats, Visors, Totes/Reusable bags, Aprons, Office Supplies and Corporate gifts with 100% satisfaction guaranteed.
How big is the awareness among consumers to environmental friendly fashion?
The awareness among consumers to environmental friendly products is increasing daily. Consumers are smarter these days and Businesses such as Green Envy Clothing Promotional is informing the consumers of the environment and offering alternatives to a softer imprint on our earth and it is a step in to our future. Customers today are more aware than ever of how their purchase’s can impact the environment for years and even decades after the products they purchase have expired. That leaves consumers looking to green products for a lesser impact on our Earth.
What are your goals for the next 5 years?
I plan to focus more on my e-commerce www.greenenvyclothing.com and on adding more eco-friendly products. The industry is growing and changing constantly and I am learning something new daily. Focusing more on marketing and provide made to order work uniforms made from organic cotton or other sustainable textiles. I plan on marketing my organic uniform line to socially and environmentally responsible companies. I feel that there is a market for my service. My goal is to not grow too big but to keep it steady and profitable. Sometimes smaller is better
Green Envy Clothing Promotional takes a fresh approach to eco-friendly products and has a commitment to social and environmental responsibility.Green Envy Clothing Promotional is a certified Minority Business Enterprise (MBE) and is an active member of the San Diego Regional Minority Supplier Development Council, San Diego Green Workforce Coalition and the San Diego Green Chamber. I would be happy to offer a 20% discount to all fellow Green Chamber Members!
