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Thiago Carvalho Pinto

Company/NGO Name:

New Hope Ecotech/eureciclo

Region, Country:

São Paulo, Brasil

1. What is the mission of your company/ngo? 

New Hope Ecotech was created in 2015 with the mission of contributing to make the planet more sustainable by valuing and developing the recycling chain in Latin America, in an economic, transparent and inclusive way.


2. What is the most innovative or environmentally/socially impactful project/practice your company/NGO has implemented?

New Hope Ecotech created eureciclo label to make our service more tangible for brands and consumers. That’s how it works: we offer a technology solution that leverages the independent recycling flow to create a formal pathway for manufacturers to fulfill their government mandate. Recyclers use New Hope Ecotech online software to prove that mandatory recycling has been met. The information is audited to create reverse logistics certifications and these certifications are sold back to manufacturers. When this happens, their brands become able to use eureciclo label on their packaging, communicating to the consumers their commitment to the recycling chain. The profits from these certificates are then distributed back to the links of the chain, from recyclers to small aggregators, enabling them to finally have sustainable businesses.


3. What are the biggest challenges you have faced when pursuing or trying to promote sustainable practices/projects?

The main challenges we face are related to the market barriers for sustainability and to the environmental education in Brazil. Today, there are few investments for the recycling chain and the companies tend to not take accountability on their packaging. Besides that, we have many consumers who don’t have access to quality education and still mostly dispose of packaging incorrectly, which makes recycling very difficult.



4. Please share any new projects you will be implementing in the near future.

In 2014, during my MBA at the Northwestern Kellogg School of Management, the passion for making the world more sustainable brought me closer to the theme of recycling. Its low rates in Brazil and the marginalization of the people in the recycling chain became an opportunity to act. That was the moment we created New Hope Ecotech.



To learn more, please visit New Hope Ecotech on their website and social media:

NewHope Website: https://www.nhecotech.com/

Eureciclo Website: eureciclo.com.br

Linkedin: www.linkedin.com/company/seloeureciclo/

Personal Linkedin: https://www.linkedin.com/in/thiagoacpinto/

Instagram: www.instagram.com/seloeureciclo