The Lowdown of Labeling
By Valerie Kosheleff Still unsure what “natural”, “biodegradable”, “compostable” or “ecofriendly” truly mean? No worries, so is everyone else. Fortunately, 2011 shows great promise for integrity in environmental labeling. Not only has the Federal Trade Commission (FTC) taken steps this past year to revise its Guides for the Use of Environmental Marketing Claims (called Green…