Howard Lim

Advisory Board, Brand Advisor

Not many can see their life path traced in fingerpaints stretching back to kindergarten, but Howard Lim can.  On that very first day he knew his life would be about creating art: painting, drawing, design, invention and innovation.  And so it has been.  Throughout his schooling, completing his BS in Applied Art and Design at California Polytechnic and advanced studies at the Art Center College of Design in Pasadena, every step Howard has taken has been along that same bright fingerpainted path.

But Howard Lim also sees beyond the creative, into the deeper trends, core values and strategies that make good companies great.  Even in grammar school he was acutely interested in the business of business.  He would watch daily stock market reports with his Dad on their black and white television, asking questions, learning terms and concepts most kids his age never gave a thought to.  And so it was no surprise when, in 1987 Howard started one of the first companies in the United States that fused strong design with business fundamentals, today’s HOW Creative ® – We Design Businesses®

In every project with every client, Howard Lim has always sought to innovate in some way that creates a positive change for humanity, to create a better tomorrow.

Thousands of businesses of all sizes, including Apple, Disney, Namco, Intel, HP, FOX, Adobe, Oracle, Xerox, Toshiba, Mattel, Philips Media, Honda and many others have depended on Howard Lim as their guide through complex brand strategy and development processes.  They have trusted Howard to establish brands that mean more to their customers, increase their overall stakeholders value, to set new industry standards and expectations.  And they have looked to his business savvy to direct the execution and management of their brands to gain the most leverage and greatest results possible, far outpacing any competitors.

Howard feels every detail of his life to this moment… every step in the fingerpaint of his life… has prepared him to help us clearly establish the importance of sustainability throughout all of our branding and positioning, so we can make a profound change in the way business is done.