John Pabon

John Pabon has spent the past 15 years championing sustainable development and stakeholder engagement, leading the creation of some of the private sector’s most forward-thinking strategic sustainability approaches. For Asia, this has included work as varied as materiality assessments in the transport, apparel, and luxury cosmetic industries, ESG landscaping for jewelry and extractives firms, and the implementation of wellbeing programs impacting nearly half a million supply chain workers in China.

Most recently, John founded Fulcrum Sustainability Consulting. Fulcrum’s mission is to work with businesses to make sustainability a market differentiator, reputation manager, and revenue generator. The firm’s proprietary approach combines the latest technology in market metrics with sustainability expertise and insights. This forms the foundation for developing campaigns, programs, and strategies that break the status quo, stagnant thinking in the field and drive real positive impact for Fulcrum’s partners, people, and the planet.

His previous work includes posts with the United Nations, McKinsey, A.C. Nielsen, and as a consultant with BSR, the world’s largest sustainability-focused business network. Over the past 6 years, he has also chronicled the societal impacts of China’s economic rise in his award-winning blog, John’s Little Green Book. John has been honored as one of the world’s top 100 voices on modern China, is a regular contributor to China-based business magazines, and speaks to an array of global audiences on issues of sustainability and societal change.