Top 100 Companies: Perceived VS. Actual Sustainability
The 2012 Sustainability Leadership Report, released last week by Brandlogic and CRD Analytics, demonstrates how the actual sustainable practices of top 100 companies such as Apple, Microsoft, Google, and Toyota measure up to the public’s perception of their sustainability. The Brandlogic Sustainability IQ Matrix℠ 2012 (below) presents the data in a simple quadrant allowing easy…