Daily Archives: June 14, 2011

4 Tips to Keep Up with the Evolution of Green Marketing

1) Ground all of your marketing in fundamentals. As any student of the “4 P’s” of marketing theory knows, marketing is more than just Promotion (e.g. advertising); it also includes, for example, People involved in a sale, like a sales rep who can point out the convenience of a CFL. The “5 C’s” are critical…

Global Initiative Aims for Standardized Sustainability Ratings

SustainableBusiness.com – News For more than a decade, sustainability ratings have measured the social equity and environmental stewardship of companies and their major investors. But the proliferation of sustainability ratings providers has also spawned inconsistent and often opaque approaches. As a result, Ceres and Tellus Institute have launched an initiative to create and bring to…