Sustainable Brands 2012 Conference

In just a few short weeks, the world’s leading thinkers and practitioners of sustainability and social innovation will descend on San Diego for the 6th Annual Sustainable Brands Conference. Growing environmental and social pressures, compounded by consumer activism worldwide, is alerting more and more businesses of the importance of joining in on the sustainability conversation…

It’s Much Easier Being Sustainable Than Green

by Anthony Zolezzi |  sourced from Sustainable Brands May 8, 2012— Lately, I have started rethinking the value of businesses “going green.” When companies spend money to make their products or manufacturing methods “greener,” but find consumers are reluctant to pay a corresponding “green” surcharge, what they have done is to substitute one form of green…